LogMeIn recently released a new version of BoldChat (v7.6) aimed to help businesses more effectively engage the rapidly growing number of mobile customers and visitors. In recent years, we’ve seen more and more channels become available. While these have made it easier for customers to engage with your business, it’s made delivering good customer service a challenge. To help alleviate these issues, we’ve integrated LogMeIn Rescue, our powerful and secure remote support solution, into the chat experience.
95% of a sales professional’s interaction with prospects and customers occurs over the phone and internet. For this reason, join.me is an ideal tool when pitching these prospects or demoing a product. An article from earlier this year on Business2Community.com nicely outlines the reasons why join.me is a smart choice for inside sales professionals. Here’s our take.
1. Contains Costs
Overhead costs of web conferencing tools, CRM, phones, software, etc. add up very quickly. If you’re a SMB salesperson, keeping these costs down is vital to your business. The free and pro versions of join.me provide options for every sized business or personal user. The free meeting tool allows up to 10 meeting participants. The pro version, available for $13/month, allows up to 250 meeting participants and additional features, not available in the free version.
2. Instant Screen Sharing
The speed, simplicity and reliability, of join.me’s instant screen sharing capabilities are what users love most about our tool. It’s cliché, but first impressions count, and in sales and marketing, they count in dollars. If you’re pitching new business or trying to advance accounts with clients, being able to immediately connect, without the fear of hassles on either end, can go a long way toward winning over new accounts. If you have a prospect on the phone and you determine that it is appropriate to show them a demonstration screen, you need a tool that will enable your prospect to view your screen, regardless of the browser, firewall or security settings on either computer. Continue reading “3 Reasons Why join.me is a Smart Choice for Inside Sales Professionals” »
For this week’s MSP Marketing Madness, I thought I would share some of the great blogs I came across this past month and provide some great reads for that 4-hour trip to the in-laws this Thanksgiving! Here is a roundup of four November blogs that IT Service Providers might have missed:
I’m a huge fan of Vala Afshar, CMO of Extreme Networks, and his stance on marketing in the technology world. The blog recounts Afshar’s interview with CIO, Adriana Karaboutis, VP and Global CIO of Dell, where they discuss how collaborating and seeking innovation naturally chases out shadow IT and transforms the IT department into a center for enabling Dell’s business growth. Karaboutis is able to do this by embracing new, innovative technologies and implementing them across the company, while ensuring proper security and service delivery.
Why it’s on the list: Afshar talks about six ways in which service providers can better serve employees and customers by addressing the needs for user-centric IT, becoming an enabler of business for your customers, and embracing the disruptive technologies that benefit both the company and IT. As an IT service provider, you need to recognize the shift in innovation and focus on the user, to not only stay ahead of the competition, but in order to address today’s new business realities. Great read and valuable advice from one of the best marketing minds in the tech space. You can follow his Twitter handle @ValaAfshar for more great marketing advice. Continue reading “MSP Marketing Madness – Four November Blogs You Might Have Missed” »
The Rescue team is kicking off a new round-up of articles that we’ve come across during the week that help drive home the importance of customer engagement to your business. This week we’d like to highlight stories about a large company who is making investments around enhancing customer engagement, the importance of designing for mobile, and some key developments and news coming out of Dreamforce ’13.
Salesforce.com’s Big Dreamforce Reveal Is New Mobile Platform, Salesforce1
In advance of CEO Marc Benioff’s keynote speech on Tuesday at the company’s major annual Dreamforce conference, Salesforce.com CRM +0.58% announced a new platform on Monday called ‘Salesforce1.’ The platform, which the company is billing as a CRM platform for developers and software vendors focused on mobile apps, fits the theme we can expect from Benioff as Salesforce’s mantra for 2014: mobility (again), connected devices, and an open-API application-first approach to business software. Read more here. Continue reading “Customer Engagement Weekly Round-Up” »
I’m writing this post as I sit inside the LogMeIn Boston office as the first snowfall of the season begins outside. The reality of winter has started to set in. Luckily, I ordered a pair of snow boots from Zappos last night and not even 12 hours later, they arrive at my front door. I was first introduced to Zappos after being recommended by multiple friends who raved that the customer service was fantastic, easy, and fast. This could be because their customer service reps will do almost anything to make their customers happy; including help you find a product for a lower price at a rival retailer or even find a place to order pizza late night. And better yet, the experience lives up to the hype.
I’ve compiled 5 lessons from Zappos that I think apply to every MSP looking to improve their service business. Implementing these tips into your business will allow you to gain a competitive advantage through strong brand loyalty and drive more referral business, two things that Zappos has perfected:
When Netflix embarked on its goal to pivot from the world’s best known DVD and streaming provider to original content provider they offered a money quote of all money quotes – a simple phrase that summed up its ambitions and challenges in a nice neat sound byte: “The goal is to become HBO faster than HBO can become us.”
It is the first thing I thought of when reading this week’s news from Dropbox about their latest updates to the business offering. Dropbox may be among the best personifications of today’s shifting IT landscape and latest aspect of BYO trend, BYOA.
Today, the consumerization of IT is being pushed by a younger, more mobile workforce who are less inclined to draw a line between corporate and personal technology. Employees have good technology at home and they expect to be able to use it at work too. Consumerized services like Dropbox have quickly won over users – 200 million if you take the VC darlings report at face value. Consequently, IT departments are faced with deciding how to protect their networks and manage technology that they perhaps did not procure or provision.
According to what one Gartner analyst described to us as “at least 70+ contenders are looking to capitalize on IT fears by offering an enterprise – i.e. safe, IT friendly, secure, controlled – version of cloud file sync and share,” it’s a tough market for a company to differentiate itself in. If you paid close enough attention, you’d notice that Dropbox was not on this list.
The problem for those vendors and for IT professionals is that users continue to bring in services like Dropbox in droves, and frankly they do not care what IT thinks. Users are not just looking for a “cloud storage solution”, they want one that is easy to use, addresses their work and life needs, and, most importantly, that is emotive.
To react, the “enterprise guys” talk a big game about winning over users too (see Box and their freemium offering). Trust us, Mr. IT guy, your users will love to use us. Meanwhile the “consumer guys” are busy building out IT friendly features.
This sets up a battle for hearts and minds that, frankly, feel and think from completely different perspectives. Thus far, there are no clear winners – users bring in what they want while IT buys solutions they hope will stem the tide.
The question becomes, to paraphrase Netflix, “Can Dropbox become Box before Box becomes them?”
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