Customer Engagement Weekly Round-Up

The Rescue team is kicking off a new round-up of articles that we’ve come across during the week that help drive home the importance of customer engagement to your business.  This week we’d like to highlight stories about a large company who is making investments around enhancing customer engagement, the importance of designing for mobile, and some key developments and news coming out of Dreamforce ’13.

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Salesforce.com’s Big Dreamforce Reveal Is New Mobile Platform, Salesforce1

In advance of CEO Marc Benioff’s keynote speech on Tuesday at the company’s major annual Dreamforce conference, Salesforce.com CRM +0.58% announced a new platform on Monday called ‘Salesforce1.’  The platform, which the company is billing as a CRM platform for developers and software vendors focused on mobile apps, fits the theme we can expect from Benioff as Salesforce’s mantra for 2014: mobility (again), connected devices, and an open-API application-first approach to business software. Read more here. Continue reading “Customer Engagement Weekly Round-Up” »

         

Dreamforce Day 3 Wrap Up – November 20, 2013

         

Marissa Mayer at Dreamforce 2013 – Fireside Chat

         

Mark Benioff at Dreamforce 2013 – The Connected Customer

         

Dreamforce Day 1 Wrap Up – November 18, 2013