, swag, and #MIN18

12:50 PM: I’m sitting at work preparing for Mass Innovation Night, where we’re presenting in a local event that features new products and a way to spread the word around Massachusetts and anywhere the Internet is (so… everywhere).

I’ll be keeping you updated on here as the night goes on – what’s happening at our booth, photos of the event, who is stopping by to chat, etc. It’s like you get to go to the event – but you can wear pajamas and eat popcorn while you do it. Best case scenario all around, I think.

2:45 PM: One cool thing about Mass Inno is that it’s really low-key – all they provide you with is a table. Which means for a tech company like us, we’re bringing quite the carload. Monitors, laptops, cords – oh my! If only I had those shiny red heels.

Here’s a photo of the swag we plan to give away at #MIN18 tonight. We’ll have some signs there on how to get your hands on some.

Note: Not bringing the magazines.

5:00 PM: Doors open to the public in an hour but we are ready to rock, thanks to my Martha Stewart-like table decorating skills (sorry, Martha, I’m just too busy with these days for a guest appearance). Participants in Mass Inno – there are 10 companies – are slowly starting to filter in. However, no one has as much orange and green as we do. Game over.

6:00PM: The doors may have just opened, but we’ve already got our first visitor. His name is Arno, and I know that even though he is crumpling that shirt he loves his swag.

7:05 PM: This. Is. Awesome.

We are swamped with people asking about Our coffee mugs are going like hot cakes. People love the pens. I haven’t even heard one mention of Halloween with our orange and green logo. Our business-card fishbowl had to be emptied – twice.

The presentations are about to start – four companies are getting five minutes to present, and we’re first. (Thanks for all the votes, by the way.)

Bottom line: is rocking the boat over here at Mass Inno Night.

7:25 PM: Who still uses the word “swimmingly“? Well, I do. Our five minutes here went swimmingly. is definitely a crowd favorite tonight – you could tell by the captivation of the audience. They even wanted to hear the questions repeated when they couldn’t hear! A great sign.

Some great tag lines from our presenters, Lee and Paul:

“Ridiculously simple.”

“Collaboration is a human endeavor, getting to a better solution.”

“Our enemies? Conference rooms.”

“Everyone on Newbury should be wearing our tees in a couple of days.”

I’m pretty sure no one disagreed with the last statement. We’re thinking of sending one to Bieber to really get them started. Our logo is going to go great with his hair.

9:30 PM: Home from Mass Inno after some crazy traffic on 93. I’ll say this though: Tonight was the perfect forum to introduce to our peers. Informal, conversational, simple, human – just like we hope is for those looking for easy collaboration.

It may have been late in the day we but we still had our game faces on. Thanks to everyone who participated – next time, someone better bring burgers. Or else.

Until next time…


Alix Hagan

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Alix Hagan joined LogMeIn in 2012 and has held roles in product and in marketing. As Senior Product Marketing Manager, Alix leads all messaging, content, and campaigns for, the world’s fastest-growing collaboration solution.

2 thoughts on “, swag, and #MIN18

  1. Pingback: Mass Innovation Nights » September #MIN18 Followup

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