Recently, I attended the 2013 salesforce.com Dreamforce event. I had the excellent opportunity to talk about how to best understand and leverage the Bring Your Own App trend in your organization. It’s an interesting topic because it affects sales, marketing, and IT, albeit in vastly different ways. The trick is using it to your advantage! Here’s a description of the presentation, right from my abstract:
CIOs and their counterparts in Sales and Marketing have learned the hard way that saying “no” to user-chosen productivity applications is a non-starter. Learn how leading enterprises are embracing these best of breed applications to achieve transformative improvements in overall collaboration and sales and marketing productivity. This slidecast will help sales and IT leaders alike better understand and align around an ever-changing sales persona, driving better productivity and sales as a result.
If you didn’t get a chance to attend, I’m sharing it with you below. You can pace yourself through the slides and my audio with the SlideShare commands.
What about you? Does your workplace embrace a BYOA phenomenon? Are you a millennial ‘Joe’ sales person? Let us know in the comments.