Business is changing. The explosion of BYOD/BYOA in the workplace has empowered end-users like never before. There are major changes in expectations from end-users that are driving technology decisions on a daily basis. IT service providers need to start focusing on how they can better support users and enable them to be more productive on a daily basis.
For a long time, the IT value proposition of “we’ll take care of your network, so you can take care of your business” worked really well. The challenge with that statement now is that service provider’s value propositions are starting to all sound the same. To stay competitive and stand out from the crowd, service providers must evolve the value position to address the realities of today’s IT challenges. To capitalize on the BYOD/BYOA trend, you need to understand and recognize this shift and also the opportunity that it presents for MSPs. Finding strategies and discovering technologies that help your customers control 3rd party application usage and manage multiple types of devices connecting to the network will create win-win scenarios for both the MSP company and the customers.
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