In addition to yesterday’s announcement regarding the hiring of Sean Ford as CMO, we also announced that Edward Herdiech has been promoted to SVP of Finance. Details about this promotion, along with information regarding 2014 compensation for our executive officers, can be found in the 8-K we filed here.
Former Avid and Oracle marketing executive joins industry leader in cloud-connectivity products and services.
BOSTON, January 27, 2014 – LogMeIn, Inc. (NASDAQ: LOGM) today named W. Sean Ford as the company’s new Senior Vice President and Chief Marketing Officer (CMO).
A technology marketing veteran, Ford most recently led worldwide marketing at Avid Technology where he was responsible for Avid’s corporate marketing communications, product and segment marketing, field marketing, brand development, media, analyst relations, public relations, customer associations, and thought leadership efforts. Prior to Avid, he held several other executive marketing and leadership roles, including co-founder and vice president of product management of Upromise, and vice president of Global Business Unit Marketing at Oracle.
Read more from our press release.
Yesterday’s “6 Tips to Launch your mCommerce Business” tip told us that by offering consistent merchandise and promotional offers you will balance your eComm site and mobile app. Tip #3 focuses on how a customer searches for a product.
Check out some more best practices to improve the mobile experience and increase conversions in our 4th Annual Mobile Mystery Shopping Study.
In the last “6 Tips to Launch your mCommerce Business”post we talked about connecting to a store to deliver the cross-channel services customers demand. An overwhelming 76% of consumers access information about local stores on their smartphone. See below for Tip #2:
To learn more about the changing mobile landscape from the eyes of both consumers and retailers, download our 4th Annual Mobile Mystery Shopping Study.
#1 Be a Closer, Not a Road Warrior.
When you have more airline and hotel points than sales, something needs to change. The reality is that travel requirements may actually limit how many sales you can close. Think about it – while you are sitting in an airport, riding in a cab, or picking up a rental car, you aren’t doing anything close to selling. Add to that the administrative duties that are part of your job, and you’ll see that it is a miracle that you have any time in front of prospects at all!
Wondering if there is a smarter, faster way to get sales done? There is. Stow your travel bag and get busy with web conferencing and online sales meetings. Efficient, convenient and a good use of everyone’s time, online meetings will get you in front of more people and generate more sales in a shorter period of time. Tools such as instant screen sharing facilitate the meeting process, letting you get right to business. But do watch out for complicated meeting software that require downloads and trip you up on system requirements. Focus on solutions that are intuitive and easy for everyone to use. With online meetings, your stats will skyrocket, and you’ll get rid of that horrible jet lag once and for all. Want more tips like this? Check out 5in5: 5 Tips to More Profitable Meetings in 5 Minutes today.
As you might have seen, today we began notifying users that we will be discontinuing LogMeIn Free and will seek to transition existing LogMeIn Free users to our paid-only remote access offering.
While we intend to provide additional information regarding the financial implications of this change during our February 13th earnings call, we want to share some initial details for the investment community.
Currently, consensus revenue estimates for LogMeIn in 2014 are $190.3 million. While it’s too early to project the precise impact of this initiative, we anticipate our 2014 revenue will be consistent with these estimates without any revenue contribution from this business model shift. However, management believes there may be some incremental revenue contribution as a result of this program, depending on the number of users that convert to our premium offering.
We look forward to providing more details on our upcoming earnings call on February 13th.
Forward-Looking Statements: This post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding our estimated 2014 revenue. These forward-looking statements are made as of the date they were first issued and were based on current expectations, estimates, forecasts and projections as well as the beliefs and assumptions of management. The company’s actual results could differ materially from those stated above.
(Updated to provide clarity on common questions)
After ten years, LogMeIn’s free remote access product, LogMeIn Free, is going away. We will be unifying our portfolio of free and premium remote access products into a single offering. This product will be a paid-only offering, and it will offer what we believe to be the best premium desktop, cloud and mobile access experience available on the market today. We will be notifying those impacted by the change in the coming days and weeks. In the meantime, we wanted to take a minute to explain the change and help users of LogMeIn’s access products better understand what this means for them.
Starting in January, we will gradually migrate users of LogMeIn-branded remote access offerings and Ignition-branded remote access offerings to a single, premium access product. Please note that once you log into your account there is a seven day window to upgrade. Subscriptions will include LogMeIn’s signature remote access to two or more computers, premium mobile apps for Android and iOS, and native Mac and Windows desktop apps. Additionally, all users who purchase a subscription to LogMeIn Pro will be upgraded to a premium remote access experience, with capabilities that include integration with popular cloud sync and share products like Cubby, Dropbox, Box, Google Drive and SkyDrive, the ability to manage and transfer cloud and local files, remote printing and more.
It’s worth noting that Central customers will not be impacted by this change (please see FAQ). In addition, this change does not impact other freemium products in our broader portfolio, like join.me and Cubby.
We understand that with any change come questions and potentially concerns. You can find the answers to what we anticipate will be the most common questions here. In addition, we are dedicating an area of our community site for fielding questions and feedback.
We’ve heard a couple common questions around Ignition and the notification period, and wanted to provide some clarity. Please see below:
For owners of LogMeIn Ignition for iPad/iPhone and LogMeIn Ignition for Android
While customers who purchased these apps are impacted by this change, we have taken steps to be especially attentive to these customers. LogMeIn Ignition for iPad/iPhone and Android app purchasers will receive significant discounts, as well as generous terms to ease the transition. Details of these offers are being sent to Ignition mobile users this week, both via email and in-product notifications.
Impacted users will be notified via email and in-product messages. While messaging started today, users will be given 7 days to make a purchase decision about LogMeIn Pro. To be clear, the 7-day grace period starts when you next login to the LogMeIn service.
#2 They Snooze, You Lose.
Let’s get real here. If you are sitting in meeting after meeting, the words all start to string together, and before you know it, you are daydreaming. It happens to all of us. From the sales side, the problem is that when people begin to daydream during a sales presentation, you lose the dream you have of making a sale.
Holding a client’s attention is one of the best ways to ensure a sale. If you notice meeting members starting to fumble with their phones, flip through papers that aren’t related to your meeting, or stare off into space, then it’s time to change tactics. Pause and see if anyone has questions. You can ask, “Hey, how about a change of direction? I’m wondering if this (enter suggestion here) would more accurately address your needs.” Better yet, if they have already agreed to the purchase, stop! Unless there are immediate details that need to be worked out, enjoy the win and end the meeting early.
If you are looking for a smarter, faster way to sell, be prepared to change tactics to keep your meeting attendees engaged in the process and read 5in5: 5 Tips to More Profitable Meetings in 5 Minutes. The first step to winning is staying awake.
LogMeIn, Inc. (NASDAQ:LOGM), a leading provider of essential cloud and mobile services, today announced that it will report its fourth quarter and fiscal year 2013 financial results for the period ended December 31, 2013 following the close of market on Thursday, February 13th, 2014. On that day, management will hold a conference call and webcast at 5:00 p.m. ET to review and discuss the Company’s results for the fourth quarter and fiscal year.
What: LogMeIn Fourth Quarter and Fiscal Year 2013 Financial Results Conference Call
When: Thursday, February 13, 2014
Time: 5:00 p.m. ET Live Call: + 1-877-941-9205 (U.S. and Canada) + 1-480-629-9771 (international)
Replay: + 1-800-406-7325 (U.S. and Canada), + 1-303-590-3030 (international). Passcode 4664143#