Last month I got an invite to attend Hubspot’s INBOUND13 Marketing Conference in Boston, the largest inbound marketing conference in the world. Over the past few weeks of conversations with IT Service Providers, it became evident that the lessons I learned from INBOUND were right in line with some of the challenges that IT service providers face while marketing their services and businesses. In this first post of the MSP Marketing Madness blog series, we’ll collect and share marketing tips from some of the greatest minds in the world with advice on implementation into your MSP business.
Tip 1: Stop Marketing. Stop Selling. Instead, Start Connecting.
Imagine the scene when over 5,500 marketers from around the world flooded into Boston for the annual Hubspot INBOUND 13 Marketing Conference, only to hear that the greatest marketing advice from top gurus including Seth Godin, Arianna Huffington, and countless others was to, in essence, “stop marketing“.
We, as business people, must learn to be more human, solve for the human problems, and connect as humans during sales interactions. Above all else, we must humanize our brand!
The way that people consume, understand value, and make buying decisions has transformed the way that you need to market and sell your solutions. Instead of hard selling or pushing marketing messaging, start connecting with the people who buy from you and make the interaction more human by having real conversations about their daily challenges and how you can help them. At the end of the day, there is always a human behind every brand, product, or your company. Think about that the next time you’re about to press the send button on emails to your customers with a marketing slick or a datasheet. Continue reading “MSP Marketing Madness – Be Human” »