BYOA and the “Consumerization of IT” has changed expectations of both the businesses and end users that IT services supports. Several forces have contributed to this shift including: the exponential use of personal devices for business purposes, rising levels of business data rapidly flowing into the cloud, and personal applications brought in and managed by end users themselves in ever-increasing numbers. It’s critical that IT service providers not only understand this, but are also prepared so they aren’t left behind and continue to provide value to their customers on a daily basis.
A new research report, entitled “The next evolution for IT service providers: Shifting focus to embrace BYOA,” explores the impact of BYOA on the channel and provides actionable insights for IT service providers to monetize the opportunity and gain a strategic seat at the table. According to the findings, IT service providers’ customers are more empowered than ever – in fact, approximately 70% of end users’ companies report a BYOA presence.
The future of IT services includes BYOA, and the time to monetize the ever-increasing number of consumer apps, and act as a trusted partner for current and future clients is now.
1. BYOA is here to stay.
77% say BYOA will at least stay the same, or increase significantly in the next five years. On the flip side, those who feel the BYOA trend will go away only think that will happen based on IT service providers and their clients taking
2. IT service providers severely underestimate the impact of BYOA.
There are 7X more apps coming into the workplace than IT estimates. IT service providers in this global survey estimated there are, on average, 2.7 applications that were brought into their clients’ organizations by end users.
3. End users just aren’t happy with what they’re given.
More than half of the time, BYOA duplicates an existing solution. Whether or not you have apps for sync & share, collaboration, remote access and other functions, end users will always find, bring in, and adopt a solution they like
more than the one you offer in your portfolio.
4. BYOA is a tremendous opportunity for monetization.
77% of IT service providers are looking at the trend as an opportunity to develop packages that drive new revenue streams and offer a unique competitive advantage compared to their peers. In fact, 39% are already actively offering
BYOA services or beginning to package them, and an additional 39% are planning to do so in the future.
5. IT service providers that act like strategic facilitators will be most successful.
To establish their role as trusted IT advisor on BYOA, IT service providers must become strategic facilitators of cloud apps to the clients they support.
A full copy of the BYOA report, The next evolution for IT service providers: Shifting focus to embrace BYOA, is available for download.
We’ll be exploring key findings from this research in an upcoming webinar on June 5th and will be on the road at the following events to discuss BYOA and key opportunities to partner with LogMeIn: