[SLIDECAST] Bring Your Own App: The Secret Weapon for Sales and Marketing Success

BYOA SlideCast - LogMeIn - Lou Orfanos - join.me

Recently, I attended the 2013 salesforce.com Dreamforce event.  I had the excellent opportunity to talk about how to best understand and leverage the Bring Your Own App trend in your organization.  It’s an interesting topic because it affects sales, marketing, and IT, albeit in vastly different ways.  The trick is using it to your advantage!  Here’s a description of the presentation, right from my abstract:

Bring Your Own App:  The Secret Weapon for Sales and Marketing Success

CIOs and their counterparts in Sales and Marketing have learned the hard way that saying “no” to user-chosen productivity applications is a non-starter.   Learn how leading enterprises are embracing these best of breed applications to achieve transformative improvements in overall collaboration and sales and marketing productivity.  This slidecast will help sales and IT leaders alike better understand and align around an ever-changing sales persona, driving better productivity and sales as a result.

If you didn’t get a chance to attend, I’m sharing it with you below.  You can pace yourself through the slides and my audio with the SlideShare commands.

[slideshare id=29295381&doc=bringyourownappbyoa-thesecretweaponforsalesandmarketingsuccess-131217122816-phpapp01]

What about you?  Does your workplace embrace a BYOA phenomenon?  Are you a millennial ‘Joe’ sales person?  Let us know in the comments.

         

BYOA: Apps brought by you, for you

Worried about straying away from your company’s provided apps?  You might be surprised to hear that only 16% of businesses strictly prohibit the use of outside
apps, according to a recent study by Edge Strategies, underwritten by LogMeIn.1 That means a majority of companies allow employees to use their preferred apps and bring them into the workplace. logmein bring your own app byoa

Take traditional online meeting tools, for instance. Are they sluggish? Are they difficult to use? Do they require participants to download software every single time? That’s okay because there are many fast, simple apps to choose from, and chances are you can use them at your organization.

Bring Your Own App (BYOA) empowers employees to increase their flexibility and productivity, and companies are catching onto the idea. In fact, nearly 70% of businesses report active use of employee-introduced apps.

What apps are employees using?

  • 69% are social media like Yammer, LinkedIn and Facebook
  • 52% are cloud syncing and storage apps like Dropbox and Cubby
  • 44% are for collaboration, like Skype and join.me

Plus, not only are most companies allowing outside apps into their workspace, but three out of ten actively encourage BYOA, and about the same share of apps (29%) are officially endorsed.

According to IT pros, BYOA is only going to keep growing – it’s expected that nearly 50% of companies will encourage employee-introduced apps in the next two years. While security and privacy concerns over BYOA are still prevalent among businesses and IT, most are willing to work with employees to promote a more productive work environment. So don’t be scared to find and use what works for you. And if you have any doubts, ask IT what their stance on BYOA is.

How about you? What employee-introduced apps do you use or see in your workplace? Sound off in the comments.

1“From Devices to Apps: New Research Shows Bring-Your-Own Trend Fueling Consumer App Adoption in the Workplace,” Edge Strategies on behalf of LogMeIn, December 10, 2012, https://investor.logmein.com/releasedetail.cfm?ReleaseID=725849

(Image Source:  cloudmine.me(CC BY 2.0)

         

Save Time, Stay Organized. join.me Meeting Recap is here!

recapWe are pleased to share that join.me meeting recaps are now available to for join.me pro and trial users!

Meeting recaps are a new way to quickly recap your meetings, share related files and tasks right from your join.me meeting—a feature that extends the collaboration beyond simply hosting online meetings.

Check out the feature by launching a join.me meeting and immediately after it ends, you (the host) will be asked if you’d like to send a recap complete with options for notes, action items, files and recordings of the meeting.

The new meeting recap feature in join.me is powered by Cubby, LogMeIn’s secure cloud file sync and share app, and represents the latest in a series of integrations between the two collaboration offerings. When participants receive a meeting recap email it includes a link to the meeting Cubby that holds all of the meeting files.

No more following up via email or forgetting to share the presentation or action items. With join.me meeting recaps, you’ll save time and stay organized.

Will you be using meeting recaps? Share your experience in the comments below!

         

Channel Webinar Recap: Elevate Your Business to Succeed in the App-centric World

webinarLast month we hosted a webinar, Elevate Your Business to Succeed in the App-centric World, hosted by Ted Roller, VP Channel Development at LogMeIn and guest speaker Chris Johnson, CEO of Untangled Solutions.  Both speakers gave us an inside look into the changing IT landscape and some strategies that Managed Service Providers can use to drive more business and enhance their value proposition as they address the new business realities of today’s impending IT challenges.  Both speakers touched on some strategies that targeted staying relevant in IT services as the entire market transitions from the existing device-centric support and service model, to a user-centric IT approach encompassing mobile devices and cloud based applications that empower today’s end-users.  You can access the full recording of the webinar.

Throughout the presentation we collected questions from the audience and were able to answer a few of them.  We ran out of time to cover all of the questions, so we felt it was right to get to some of the unanswered questions:

Will the Rescue solution integrate with our PSA tools (Autotask, ConnectWise, and/or TigerPaw)?

Currently, Rescue integrates with popular PSA and ticketing tools including Autotask, ConnectWise, and Salesforce.  You can see a full list of integrations for Rescue on our website.

Do I have the opportunity to resell join.me or cubby with margins?

Yes, as an Elevate Channel Partner, you are able to resell join.me and Cubby to your customers and receive margin.  You can learn more about our benefits for Elevate partners from our website.

Does Cubby offer Active Directory type control, or an actual AD plug-in for file/folder rights management?

*UPDATED 2/15/2014: Cubby Enterprise has ADFS & Domain based administration capabilities which means that IT administrators can automatically own and manage all employee Cubby accounts within a domain. Additionally, ADFS will allow IT admins to enable single sign-on.

How is Cubby different from other cloud storage solutions?

Cubby has a few key differentiators from traditional cloud storage solutions.  Here are some of the big differentiators:

  • Desktop app with client side encryption – Data never leaves computers unencrypted
  • Powered by LMI Gravity Platform – Eliminates risks produced by public cloud infrastructure
  • Cubby Locks – Ensures no 3rd party access to sensitive data by granting the user encryption keys
  • Sync in place – Cubby allows you to cloud enable folders so you don’t have to reorganize your files to get them to the cloud
  • DirectSync – Secure sharing without the cloud
  • Central user/policy management – Simple user provisioning/de-provisioning
  • Advanced sharing and sync controls – Minimizes risk of data leakage

You can visit Cubby.com to learn more about the benefits of using Cubby.

What 3rd party applications does AppGuru currently integrate with?

In addition to join.me and Cubby, AppGuru is able to manage today’s most popular cloud apps.  The list of integrated apps is growing and we are adding more each day!  You can see all the apps that are managed by AppGuru and learn more about cloud management on our website.

Can AppGuru discover applications on my clients network? Also, can I implement control settings for those apps?

Yes, AppGuru allows IT service providers to discover cloud apps coming into the businesses they support.  AppGuru lets you discover which cloud apps are being used on the network, learn how much company data is going into the cloud, and find out which employees are using cloud apps behind the firewall.  From here, the you can analyze app usage data so to better understand the risk/reward ratio.    Then, quickly and simply add or delete users, and provision cloud based apps. Once added, you can apply custom policies to users and groups to control how and by whom apps are used in the organization.

How do I get started with AppGuru?

The AppGuru Preview is accessible from AppGuru.com.  From here you can test drive AppGuru functionality and start managing your client’s apps today! 

Are there any special offers for the channel?

Yes.  Call 1-866-489-6976 to talk to one of our sales representatives to talk about our special channel discounts and pricing!

Watch the On-Demand Webinar Now!

 

Image Credit: Webinar by TheNationalCouncil.org

         

3 Reasons Why join.me is a Smart Choice for Inside Sales Professionals

95% of a sales professional’s interaction with prospects and customers occurs over the phone and internet. For this reason, join.me is an ideal tool when pitching these prospects or demoing a product. An article from earlier this year on Business2Community.com nicely outlines the reasons why join.me is a smart choice for inside sales professionals. Here’s our take.

1. Contains Costs

Overhead costs of web conferencing tools, CRM, phones, software, etc. add up very quickly. If you’re a SMB salesperson, keeping these costs down is vital to your business. The free and pro versions of join.me provide options for every sized business or personal user. The free meeting tool allows up to 10 meeting participants. The pro version, available for $13/month, allows up to 250 meeting participants and additional features, not available in the free version.

2. Instant Screen Sharing

The speed, simplicity and reliability, of join.me’s instant screen sharing capabilities are what users love most about our tool. It’s cliché, but first impressions count, and in sales and marketing, they count in dollars. If you’re pitching new business or trying to advance accounts with clients, being able to immediately connect, without the fear of hassles on either end, can go a long way toward winning over new accounts. If you have a prospect on the phone and you determine that it is appropriate to show them a demonstration screen, you need a tool that will enable your prospect to view your screen, regardless of the browser, firewall or security settings on either computer. Continue reading “3 Reasons Why join.me is a Smart Choice for Inside Sales Professionals” »

         

Presenter Swap Now Available for join.me iPad users

iPad presenter swap Screenshot

Starting a join.me meeting on the go from your iPad but don’t necessarily want to be the host?

A new update to the join.me iPad app, now allows iPad users to pass the presenter role to any other participant using join.me’s simple “presenter swap” feature.

The new presenter swap feature, as well as the hosting capability works in conjunction with active join.me pro accounts. join.me pro hosts can pass the presenter role to any participant attending the meeting via a computer or iPad. The result– a simple and consistent meeting experience, no matter where you are.

The presenter swap feature can be found under the “Participants” button or under the “Meeting Tools” button on the presenter toolbar. Simply click the raised hand next to the participant you’d like to pass the presenter role to. The participant will then be prompted to either accept or deny the swap. Once the participant accepts the presenter role, your join.me toolbar turns green and a window opens showing the new presenter’s screen.

The updated join.me iPad app is now fully compatible with iOS7.

How else would you like to see us simplify meetings on-the-go? Let us know–we appreciate any and all feedback!

         

Three Cheers for Three Years!

join.me celebrates three years of explosive growth and popularity with our online meeting tool this month. With tens of millions of users and more than a million new people trying join.me for the first time every month, join.me has become more than just another online meeting tool—it’s a tool that extends beyond the meeting.

Three years and 150,000,000 sessions later, join.me is proud to celebrate providing better meetings for all.

Check out the image below, illustrating some of the great milestones in join.me’s lifetime.

join.me_cake_blog

         

join.me Valued For Its Ease of Enterprise-wide Deployment

Nucleus Research finds join.me is valued for its ease of enterprise-wide deployment

Nucleus Research, a third-party research firm, recently published a report stating that one of the key benefits join.me customers experience over other online meeting tools is the ease of creating a business deployment.

The research document, the join.me Guidebook, cites several of our customers who have used other online meeting tools in the past. Nucleus Research interviewed them about their previous experiences with other tools, as well as their current experiences with join.me, to uncover the key reasons why these companies made the switch to join.me.

Nucleus found that many of these enterprises were introduced to join.me by individual employees, who were using the tool outside of their company-sanctioned meeting tool. The users then elevated their requests to management and IT to purchase the application. One natural concern at this point in the process is, “How do I deploy and manage a cloud-based application to my company?”

Nucleus dove into this issue head-first by interviewing customers who have been through the process and discovered that the  administrative interface was easy to use.  Companies could quickly aggregate all single users into a single  console and deploy to new users with a simple email invitation, and  it was easy to use for ongoing management of licensces

 

joinme presenter tab

 

One company interviewed stated that they were already using a competitive meeting solution, but decided to put join.me to the test on a trial basis. They specifically noted how simple it was to add 75 users to the corporate account, quickly.

Another company stated that they were able to quickly provide licenses for 300 users. “We sent the invite to 300 people and they were set up.”

It’s that quick and easy. Continue reading “join.me Valued For Its Ease of Enterprise-wide Deployment” »

         

The Collaboration / Productivity Quotient

collabing

image source: project collaboration tools by live and love life (CC BY 2.0) 

“Improve the frequency and effectiveness of collaboration and your teams will be more productive!” My Flipboard and Twitter feeds are teeming with articles that tell me this must be true. Yet whenever I talk to our sales team, an analyst, or a potential customer, everyone seems to be looking for “the stat” that really proves this. You know which stat I’m talking about. It’s the kind of stat that entire products and industries get built on:

17.4% of global web traffic comes through mobile
Companies adopting social enterprise have employee turnover of 2% vs 15-20% elsewhere
93% of companies using Inbound Marketing increase lead generation
60% of the time, it works every time

The closest I’ve seen to someone really coming up with a Collaboration –> Productivity number was a McKinsey report that looked at collaboration as a percentage of a knowledge worker’s day. It concluded that by improving collaboration (14% of a typical information worker’s day) you could *potentially* make employees between 25% and 35% more productive within that category. So, you’re telling me that I can make 14% of an employee’s day 25% more effective? For a grand total of 3.5% overall? When you apply scale to this number (think WalMart-type scale), this number is meaningful and must be pursued. But will 3.5% make a dent in decision making for smaller teams and enterprises? Maybe, maybe not.

So while our crack analytics and research team looks for “the stat,” let’s let logic be our guide. If you respect and like your team, you’ll probably work better together. If you believe in your company and its leadership, you’ll probably be more committed to your work. Agreed so far? OK good. Now walk a little further with me down Logic Lane: people are happier and more productive when they can choose the tools they collaborate with.

Having worked on LogMeIn’s join.me product for the last couple of years has really opened my eyes to this. Every day I talk to executives who are shocked that their half-million dollar deployment of WebEx is sitting on the shelf and that their employees are having thousands of meetings with join.me. It’s easy and they love it. They heard about it from a friend or trusted colleague, and it wasn’t jammed down their throat as part of a company-wide email. The result is more frequent, high impact interactions–including more ad hoc meetings–that help them get more work done faster without the headaches of a big formal meeting.

I know they’re more productive. You know they’re more productive. We know they’re more productive. It’s too bad just knowing isn’t always good enough.

         

New research shows how join.me is being adopted by enterprises

 

dominoes joinme

image source: domino by barryskeates (CC BY 2.0)

 

Wonder if join.me would fit the many needs of your enterprise – from continuous collaboration to value? Don’t take our word for it. Find out what you need to know from an independent third-party research firm who evaluated our solution and asked our customers directly.

The new join.me Guidebook authored by Nucleus Research features background information on challenges enterprises are facing, a review of join.me as an enterprise solution, key benefit areas as identified by four enterprise customers, and best practices for maximizing the value of join.me.

Nucleus Research states, “Our research builds on vignettes and quotes from customers to develop a framework quantifying how organizations have achieved value from a solution.” In this case, they focus on the value and key benefits of join.me to four distinct enterprises.

One key benefit outlined in the report is identified as ease of use and greater adoption. It appears that many businesses are introduced to join.me by an individual employee who prefers its ease of use to their company’s incumbent conferencing tool. With use, join.me starts to catch on.

“I started using this for my meetings and got questions from people who were able to join with just one click. People would ask me how to get this tool.” – A quote included in the Nucleus Research join.me Guidebook.

Start reading the full report now to see if join.me will work as your enterprise’s collaboration solution. And look for more information on this informative research in the near future.

Happy meeting!