Death of the web conference (as we know it) – New Research Reveals 7 Key Findings

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It comes as no surprise that we spend our days in more meetings than ever before. Nor should it come as a shock that most of us believe we get little or no value out of most of the meetings we attend. Last week we released an extensive research report on the changing meeting behaviors of today’s modern workforce. According to the findings, late start times to these meetings are causing a negative impact on productivity — costing workers 5 days and 19 hours per year — in lost time!

Below are 7 key findings from the Collaboration 2.0: Death of the Web Conference (As We Know It) research report.

  1. Number of meetings increasing: Employees are having more meetings than ever before, with 91 percent of all employees surveyed saying that the number of meetings they are having is either static or rising.
  2. Ad hoc meetings on the rise: Today across all meeting types, 37 percent of meetings are ad hoc and unscheduled with40 percent of workers reporting a rise in these types of meetings over the past 2 years.
  3. Virtual meetings becoming the norm: 32 percent of all meetings are virtual, a trend that skews higher for younger workers (age 26-35) who report that 38 percent of all of their meetings are held virtually.
  4. Half of meetings perceived as having little or no value: 67 percent of employees report that more than half of the meetings they attend are not of value.
  5. Late start times frequently cited as key negative culprit: Late start times were cited as a key reason that meetings are perceived to fail to deliver value and are costing executives nearly three hours a week – five and a half days per year — in lost time and productivity.
  6. Devices become the second screen, even in face-to-face meetings: More than 60 percent of workers are taking laptops, nearly 50 percent are taking smartphones and almost 30 percent are taking tablets into in-person, face-to-face meetings. Additionally, 55 percent of workers report that they are using device-to-device screen sharing as an alternative to conference room projectors for in-person group meetings, blurring the lines between the tools used for physical and virtual meetings.
  7. Frustration, is leading to desire for new solutions: With the evolving changes to how employees are meeting, 66 percent of corporate buyers report that they are actively looking for new collaboration solutions to replace traditional web conferencing tools. More than 40 percent cite a better user experience as a primary driver, by far the biggest factor in their consideration.

Technology is driving the evolution of the global economy at an unprecedented speed, and as businesses and their workforces evolve with it, they demand web conferencing tools that are built for a new, more agile and connected workforce.

Interested in reading the full report? Download a copy of Collaboration 2.0: Death of the Web Conference (As We Know It) here.

  Adds Instant Scheduling for Google App Users!

You wanted simplicity — and we’re happy to bring it to you! To all our users using Google Calendar, scheduling your meetings is now easier than ever. With the new app extension for chrome, pro and enterprise users can schedule and start meetings directly from Google Calendar in Chrome.

Here’s how to do it:

  1. First, download and install the extension from the Chrome Web Store.
  2. For any Google Calendar event, go to the Event Details page and compose a new event.
  3. Click Make it a meeting. You may be prompted to log in to your account
  4. Once logged in to your pro or enterprise account, you can edit meeting settings. You can choose the type of meeting to hold (personal link or code) and the conference numbers to include in the invitation.
  5. Click Generate invitation. Your settings are inserted into a new invitation.
  6. Edit and send the meeting just as you would any other invitation.

google plugin blog

Want to get started today? The plugin is now available for download in the Chrome Web Store. Don’t have a pro account? Click here to start your free trial.


[Infographic] Collaboration 2.0: Death of the Web Conference (As We Know It)

It’s not just you. As it turns out, there has been a significant increase in both the number and types of meetings today’s modern workers are having. A new research report conducted by Ovum, and issued today, explores the changing meeting behaviors and requirements of the collaborative workforce, along with the evolving habits of today’s connected employee. We believe it’s the largest study of its kind ever produced.

Among the findings: More than 50% of workers reported an increase in the sheer number of meetings they are expected to attend; 2/3 of these workers indicate that at least 1/2 of their meetings are not of value; and worse, chronic late start times of these meetings are having a very real impact on worker productivity, most notably with executives, who, on average, are losing 3 hours a week – 5 1/2 days per year – in meeting delays alone.

You can get a full copy of the Ovum report, Collaboration 2.0: Death of the Web Conference (As We Know It) here, or get some quick highlights from the infographic below.

katie infographic


[Infographic] Avoid the Sales/IT Collision Scenario: Using apps for better collaboration

What’s great for sales productivity isn’t always good for IT. Nearly 56% of sales teams agree that slow connections are one of the biggest issues with traditional online meeting apps, so it’s no surprise that many sales teams are bringing in their own cloud-based apps to demo, sell and close deals faster and easier.

The infographic below illustrates findings from an InfoWorld research report, based on an IDG QuickPulse survey administered to IT professionals. The report provides insight into the BYOA trend, identifies pain points associated with traditional online meeting tools, and address business-driven IT requirements that benefit the overall organization. You can get a full copy of the free report, Avoid the Sales/IT Collision Scenario: Using app for better collaboration, here, or get some quick highlights below.




Business Insider: 7 Ways to Get the Most Out of Ad Hoc Meetings


Here at LogMeIn, we constantly have ad hoc meetings to brainstorm ideas or quickly solve a problem. These types of impromptu meetings are becoming more and more common in the workplace, but can run the risk of being unproductive if they lack a visible goal or agenda. The last thing you want to do is leave a meeting feeling like your time could have been better spent. That’s why we worked with Business Insider to come up with ways to make the most of ad hoc meetings.

This article features seven tips that will help you conduct successful ad hoc meetings. To plan for the unplanned with clear communication, goal-setting, the rights tools and more, check out the article here.

And to make the most of every meeting, try

(Image source: Shutterstock)

  Sales Management Series


This month is partnering with CSO Insights and BrightTALK to present two sales management events to provide sales leaders the resources needed to deliver profitable growth.  Information for each event is below. Don’t miss out – register today!

1. How Virtual Meetings Improve Sales’Effectiveness to Win More

Date: Tuesday, June 10

Time: 1 PM ET/10 AM PT

Join CSO Insights and for a practical look at how virtual selling can tangibly improve each prospect touch point throughout the sales cycle; thereby, increasing win rates of forecast deals and improving sales’ effectiveness. Jim Dickie, Managing Partner at CSO Insights, will share how virtual selling can increase sales rep effectiveness and improve win rates where win rates today are at 45.9%. Jim is joined by Mike Muhlfelder, Sr. Director, North America at LogMeIn, who will show how new collaborative technologies instantly allow reps to turn any phone call into a virtual meeting that is intuitive and easy to implement enterprise-wide.

Attendees will learn:

  1. The challenges facing sales teams as they engage prospects today
  2. Why virtual selling is replacing face-to-face calls
  3. How new CRM innovations can help salespeople and prospects effectively collaborate during the sales process, shortening sell cycles, and increasing win rates.

Register Now! 

2. 10 Ways to Have More Profitable Sales Meetings

Date: Wednesday, June 18

Time: 11 AM ET/8 AM PT

For salespeople, a good meeting can determine the difference between hitting their quota or falling behind. So how do you ensure that you have great meetings with the right people? Join this roundtable discussion, hosted by BrightTALK, to learn how to create the best experience for your prospects during your meeting and achieve the outcome you desire.

Lori Richardson, Founder and CEO, Score More Sales (Moderator)
Mike Muhlfelder, Senior Director of Field Sales, NA, LogMeIn
Jim Keenan, Founder and Partner, A Sales Guy Consulting
Tim Wackel, President, The Wackel Group

Register Now!


New enterprise version of is here! enterprise

Due to growing demand – and more importantly, helpful input — from our customers, we’re excited to announce a new enterprise version of is now available!

While IT has long been the trusted provider of workplace collaboration tools, the rise of cloud apps has led to an era where employees are increasingly taking matters into their own hands and bringing their own preferred apps into the workplace. Few apps have come to personify this bring-your-own-app (BYOA) trend more than  And today, we’re seeing this viral adoption drive larger and larger deployments of in companies across the globe, while introducing a whole new set of management needs that come with company-wide rollouts. has become one of the fastest growing collaboration offerings on the market, is used by tens of millions of people, and attracts more than one million first-time users every month.  In fact, there were more than 27 million meetings last year, alone.

We created this enterprise version to help IT pros and team leads capitalize on the overwhelming adoption of in businesses, while making it easy to bring to virtually everyone in the business.  And we’re delivering it in a way that makes managing, customizing and deploying quick and easy.  As a result, companies can now broadly adopt a collaboration tool already relied upon by millions of professionals.

The new enterprise version of offers a variety of management features designed for larger teams, including:

  • Support for deployments of more than 25 users
  • Single Sign On (SSO) support via ADFS Integration and Active Directory Sync
  • Advanced user policies and permission settings for groups and individual users
  • Robust user management with provisioning, de-provisioning and user access controls
  • 100GB managed, secure cloud storage for sharing and/or storing recorded meetings and meeting-related files (powered by LogMeIn’s Cubby file sync and share app)
  • Integration with Microsoft Outlook (pro & enterprise)
  • One-tap audio conference host for iPhone (pro & enterprise)

Already using at your business?  Looking for help winning over your colleagues in IT on a better meeting tool?  Be sure to check out the new website for more information.

  iPhone app update: Now featuring one-tap audio conference calling!

We’re pleased to share an update to the popular iPhone app that provides one-tap audio conference calling is now available for Pro users!

Do you ever find yourself out of the office or on the road and need to collaborate with your team quickly? This one-tap, audio-only, conference calling feature allows you to start a conference call right from your iPhone. When it comes to collaboration on-the-go, it’s all about speed and simplicity. With today’s workforce increasingly reliant on their mobile devices for work, we feel this app update is critical to creating an elegant, yet simple mobile meeting experience.

Here’s how it works in 3 easy steps:

Make sure your iPhone app is updated to the newest version.

1. Open up your app and tap the phone icon to start your conference call:


2. Your phone will dial your personal conference line and ask you to tap the icon above to share the dial-in details with others:


3. Send the conference line info to any of your contacts by email or SMS text and return to your call:


When your attendees receive the email or text, they can simply dial in to your conference line and join the call!

Sounds easy enough, right? If you’re a Pro user, test it out today!

If you’re using the free version, set up a free Pro trial here: For more information, visit our knowledge base at

  takes on South By Southwest (SXSW)

The 21st annual South by Southwest (SXSW) Interactive Festival returns to Austin from Friday, March 7 through Tuesday, March 11 and the team is excited to be a part of the fun!

SXSW Interactive is an incubator of cutting-edge technologies and digital creativity. The brightest minds in emerging technology along with networking events hosted by industry leaders and other events and showcases make SXSW Interactive THE place to preview the technology of tomorrow today!

As we gear up to head down there, we have spent some time reviewing the jam-packed event line up and have found it hard to pick what sessions and events to attend. But, here are some of the SXSW Interactive sessions we are most excited for:

Continue reading “ takes on South By Southwest (SXSW)” »


Top 5 reasons to add to your solutions portfolio the world’s fastest growing and most in-demand online meeting app for business, is instant, intuitive and affordable, so it’s easily adopted by everyone in your client’s organization. By adding to your portfolio, you improve your client’s collaboration and end-user productivity. And with the new BYOA market, you need solutions that boost your competitive advantage.

“We started using late in 2011, and it has become a core sales and marketing tool. Ease-of-use, device interoperability and speed all contribute to more effective meetings for us. We actually spend the first couple minutes of every sales call selling to others.”

– Jay McBain, Chief Marketing Officer, ChannelEyes

Top 5 reasons why empowers client collaboration and elevates your IT business:

1. Performs at the speed of business

Legacy meeting tools have legacy problems: users need to download and install software, interfaces are bloated and hard to use, and the cost is high and variable., on the other hand, is purpose-built for today’s workplace – fast-paced, highly mobile, highly dispersed, where collaboration needs to be spontaneous, continuous and widespread.

2. Instant and intuitive is simple and fast, so your end-users can use it right away. There’s literally no learning curve and training is minimal at best. As well, because there are no viewer downloads, meetings start in seconds instead of minutes and require no IT involvement. And because of its simple design, most actions are just one click away, so there’s no lost meeting time trying to find a tool.

3. Affordable

The price is as simple as the app itself. One price, one bill makes attractive for businesses, large or small. And with user-based licensing at 1/3 the cost of competitors, it is clear that is the tool of choice for the SMB market.

4. Unlimited Audio

Unlike other meetings tools, comes with unlimited conference calling at no extra charge. Clients can choose to host online meetings and audio conferencing, or hold just audio conferences using a dedicated phone line or the Internet. Plus, with non-variable billing, clients always have one flat-rate bill without additional costs per minute.

5. Designed with IT in mind is built to fill the needs of even your most concerned users. With 256-bit SSL encryption, optional meetings locks and 99.99% uptime, you can rest assured clients’ meetings stay connected and secure. Plus, is easy to deploy and no training is needed, so clients can get down to business fast. And its management capabilities help you stay in control as an important partner to your clients’ productivity gains.

“The intuitive nature and fast start time of make our daily product development meetings much more productive and effective, while opening the doors for more ad-hoc collaboration sessions between teams.”

– Bud Ketterl, Vice President of Product Management, Scripps Interactive Network

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